Made in Kenya on Citizen TV, showcases the remarkable journey of Crafts with Meaning

Crafts with Meaning (CWM) is reshaping Kenya’s artisanal landscape, providing a platform for skilled artisans to showcase their craft and earn a sustainable income. Founded in 2018 by Caroline Nganga Omondi, CWM emerged from a deep-rooted desire to uplift local artisans facing challenges in reaching wider markets. Initially focused on export markets, CWM pivoted its strategy in response to the COVID-19 pandemic, diversifying its product range to cater to the local market’s needs.

Caroline’s journey began with supporting artisans in Mombasa and Makueni counties, collaborating on designs and adding value to their creations. Leveraging social media, she promoted their products and connected with customers. As the business grew, CWM expanded its offerings to include corporate merchandise, lifestyle accessories, and home décor items. Today, with a team of 27 employees, CWM produces a diverse range of products using locally available materials sourced from Kenyan millers and natural sources like sisal.

Despite challenges such as competition from imported goods, Caroline remains steadfast in her commitment to promoting Kenyan-made products. CWM aspires to achieve B-Corp certification, emphasizing sustainability and environmental responsibility. Through initiatives like CWM, Kenyan artisans are finding opportunities to thrive and contribute to the country’s economic growth. By bridging the gap between artisans and consumers, CWM not only fosters entrepreneurship but also empowers communities, one handmade product at a time.

In a rapidly evolving market landscape, ventures like Crafts with Meaning serve as beacons of hope, championing local craftsmanship and fostering a sense of pride in Kenya’s rich artistic heritage. As Caroline envisions a future of sustainable growth and expanded market reach, CWM continues to exemplify the transformative power of entrepreneurship in driving positive social impact and economic empowerment.

Eroi Choia, reporting for Made in Kenya on Citizen TV, showcases the remarkable journey of Crafts with Meaning, a testament to the ingenuity and resilience of Kenya’s entrepreneurial spirit. Supported by Equity, CWM’s story underscores the potential of homegrown enterprises to thrive and inspire change, shaping a brighter future for generations to come.